SATW Webinar: How to Organize a Diverse and Inclusive Event

Oct 15, 2024 03:00 PM | Free and open to everyone!

Find out ways The Great Northern Festival is Elevating Tourism and Community.

Discover the impact of diverse events on DMOs and destinations in this upcoming DEAI Committee webinar, spotlighting The Great Northern. This festival, held in the heart of Minneapolis and Saint Paul, started with modest beginnings and has since blossomed into a celebrated cultural showcase. Through a rich tapestry of art/culture, food, and outdoor activities, The Great Northern showcases the unique spirit and resilience of its host cities, attracting visitors from all over and bolstering tourism while strengthening community bonds.

This webinar is particularly valuable for associates, offering a deep dive into how events like The Great Northern can enhance community engagement and drive economic growth for destinations. By understanding the festival's journey and its multifaceted impact, associates can better appreciate the strategic importance of bringing such events to their communities. Gain exclusive insights from Jovan C. Speller Rebollar, the Executive Director of The Great Northern. Jovan will share the festival's inspiring journey of growth and its role in positioning the Twin Cities as a vibrant, dynamic, and diverse destination.

For travel writers, this webinar will enrich your understanding with vibrant narratives and unique experiences, providing compelling content and deepening your appreciation of the cultural fabric that defines The Great Northern.

Learn more about The Great Northern by viewing the 2024 festival video here.

Sponsored by the SATW DEAI Committee. Moderated by Kristen Montag, Senior Public Relations and Communications Manager, Meet Minneapolis.

Free and open to members and non-members!